Marketplace registration, device unlock…

In this article i will talk about marketplace registration in unsupported countries and  “developer unlock” of your Windows Phone device.

Marketplace registration

When you decide to create your Marketplace account first thing to do is to check if your country is in the list:

If your country is in the list, than just fill out the forms and you’re good to go…

If not, then you have alternative options with official partners on Microsoft’s Global Publisher Program for Windows Phone Marketplace. Here are some of the MS partners in that program:

What this sites offer? Simply, they have accounts directly on Marketplace, and they publish our apps through their account. It’s like you have a friend abroad who created account on Marketplace and you asked him to publish your app for you. Of course, this sites are not your friend, so they will charge for their service.

Creating account at Appa Market

Since I am from Bosnia and Herzegovina and only Appa Market fully supports my country,  I will explain how to register account at Appa Market.

Focus countries of Appa market are in the list below:

  • Albania
  • Armenia
  • Azerbaijan
  • Belarus
  • Bosnia & Herzegovina
  • Bulgaria
  • Croatia
  • Cyprus
  • Estonia
  • Georgia
  • Kazakhstan
  • Kosovo
  • Latvia
  • Lithuania
  • Macedonia FYRO
  • Malta
  • Montenegro
  • Moldova
  • Romania
  • Serbia
  • Slovakia
  • Slovenia
  • Ukraine

Focus countries are ones that have full support from Appa Market. For example, Yalla Apps also supports Bosnia and Herzegovina, but they do not support student discount for students from Bosnia and Herzegovina.

So, my advice is that if your country is not in focus countries you should try other sites like Yalla Apps.

Supported services and pricing

Appa Market services and pricing (all prices are in Great Britain pounds – GBP) :

  • Annual registration is £65.00 – with registration you get 65 credits which you can later use for app submission and/or device unlock
  • Student program – for students with valid DreamSpark account annual registration is  £25.00 (for £25.00 students get 65 credits)
  • Application submission is £30.00
  • Application update is £6.00
  • Device Unlock (1 per account) is £25.00
  • Appa Market retain 15% of the income from paid applications
  • Resubmission following Marketplace testing failure is free
  • All payments are made through PayPal

Registration process

To register at Appa Market click here.

Step 1

Choose your country, your account type, and agree to the AppaMarket Terms of Use. If you are applying as a student you will have to enter valid DreamSpark email address.

Step 1

Step 1.1

Step 2, Step 3

Fill out the required details about yourself. If you are applying as a student your DreamSpark and Appa Market email address can be different. If you plan to publish paid apps, I advice you to enter your PayPal email address in “Email address” field. Most of the details can be changed later, but not the email address, so I advice you again to enter your PayPal email address if you plan to publish paid apps.

When you fill out everything and click Next you will get summary of what you entered previously, click Next again and your Appa Market account is created.

Step 2 - Account details

Step 3 - Summary

Step 4 – Activate your account

To activate your account you will need to make a payment(via PayPal) to Appa Market in a amount of £65.00 (or £25.00 if you are registred as a student).

Step 4 - Activate your account

Appa Market account dashboard

In your account dashboard you can change your account details, buy more credits and view published apps.

Dashboard - Account details

Dashboard - Buy more credits

Dashboard - Published apps

Device unlock

When there is talk about Windows Phone development and “device unlock” (or “developer unlock”) is mentioned, it means if your Windows Phone is unlocked in a way to accept installing applications from other sources (e.g. installing apps through Visual Studio) not only from Windows Phone Marketplace.  If you plan to develop for Windows Phone, or just test someone’s app, you will have to unlock your phone in a described way. Appa market offers this service for, fairly expensive, £25.00, and to make things worse, it allows only one device unlock per account.

Device unlock process

To unlock your device you will have to make sure to fulfill these requirements:

After fulfilling all of the above you can make device unlock request here.

Device unlock


When you made a request, Appa Market staff will contact you within 24 hours to negotiate time of device unlock. Process of device unlock takes very little time (1-2 min).




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One comment

  1. Pingback: Marketplace registracija, otključavanje telefona… « WINDOWS PHONE

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